Search Is Fragmenting: Why Google's Dominance Is Ending
User intent now spans six platforms. Optimizing for Google alone guarantees you'll miss 40% of potential traffic.
SEARCH TRENDS•Sep 11•9 min
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Research and analysis on search trends
AI Overviews Are Stealing Clicks—And It's Not Google's Fault
Search Generative Experiences eliminate 28% of organic traffic. Here's why fighting it is pointless.
SEARCH TRENDS•Sep 10•7 min
Read More →E-E-A-T Is Evolving: What Google Actually Rewards Now
Expertise, Experience, Authoritativeness, and Trustworthiness just changed. Here's what it means for your content.
SEARCH TRENDS•Sep 5•10 min
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